Brand

Aamaya by Priyanka is the London-based jewellery brand of Priyanka Lugani, creating beautiful, edgy and whimsical pieces of affordable luxury.

The brand tells the story of Priyanka's Indian heritage; her travels and adventures around the world; her passion for fine and beautiful things, be they old or new, urban or natural; an on- going search for spiritual harmony; and an holistic approach to business.

We aim to design trend-setting products with a deep-rooted meaning; we harness healing and protective properties and symbols as well as natural beauty through our designs and materials. Our aim is to be inspirational and not just a fashion statement.

The Autumn/Winter 17 Collection is inspired by Priyanka's travels to India and South America and builds on the themes of astrology, geometry and intuition. Our signature fine chained charm necklaces and elegant rings are joined by resplendent statement pieces.

In 2016, the spiritual explorer Priyanka Lugani also created a collection of poetry, notebooks and children’s books that are also available on the website, which explain and help explore the world around us starting from within. The purpose is to bring more awareness by offering knowledge on how to use various tools that everyone possesses within themselves.It is the start of the “0 Point Projects”.

PRIYANKA stockists in the United Kingdom include Selfridges Manchester, Harvey Nichols London and Matchesfashion.com.

Internationally, stockists include Net-A-Porter, La Rinascente in Milan, Illum in Copenhagen, Jades in Dusseldorf, EYAT in Riyadh, Restir in Tokyo, Saks in Bahrain and Stephanie Abrishamchi of Tehran.

Brand